Sofia is a passionate and driven creative who was born and raised in Guatemala City and is currently based in Atlanta, Georgia. She holds a B.F.A. degree in Advertising and Branding with a concentration in Art Direction, with a minor in Mobile Marketing and Interactive Environments. In addition to her M.A. degree in Creative Business Leadership,  she also continues expanding her expertise and exploring innovative advertising and branding approaches.

Sofía incorporates the skills and teachings that sport has given her during her years as part of being a high-performance athlete on the national bowling team.