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Google Pixel

Copywriting I TikTok I Social media I OOH Billboard I Website

In late 2021, with the roll-out of the new Google Pixel 6 came the roll-out of a brand new smartphone software called Real Tone. Portraits taken on Pixels 6 and above are now able to represent the nuances of different skin tones for all people, beautifully and authentically.

 

Google’s mission with this feature is to make camera and image products work more equitably for everyone and more accurately highlight diverse skin tones with Real Tone software.

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Never Tone Down

This campaign will serve as a sentiment to Google's audience to never hide their authentic skin color, in other words, "never tone down". The campaign will encourage users to embrace their skin tones by using technology that showcases their real skin color rather than hides it.

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